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	<title>Special Edition &#8211; Edu4all.coop</title>
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	<title>Special Edition &#8211; Edu4all.coop</title>
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		<title>Cooperative Branding and Identity. Let the world know who we are</title>
		<link>https://edu4all.coop/sessions/cooperative-branding-and-identity-let-the-world-know-who-we-are/</link>
		
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		<pubDate>Wed, 11 Nov 2020 12:32:14 +0000</pubDate>
				<category><![CDATA[Special Edition]]></category>
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					<description><![CDATA[<img width="370" height="265" src="https://edu4all.coop/wp-content/uploads/2020/11/Imagem2-370x265.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" /> This session seeked to provide the tools a co-operator needs to harness the cooperative difference, to use the cooperative identity, and to hone their branding into a simple, punchy, and effective message. Participants covered case studies that demonstrate the way that marketing and messaging have been used to create a very powerful awareness of products [&#8230;]]]></description>
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<p>This session seeked to provide the tools a co-operator needs to harness the cooperative difference, to use the cooperative identity, and to hone their branding into a simple, punchy, and effective message. Participants covered case studies that demonstrate the way that marketing and messaging have been used to create a very powerful awareness of products and global issues. As the world gets more and more online, they explored the ways that cooperatives can create a global awareness of their activities and stand out in the crowded environment of the internet.</p>



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		<title>Practical governance: making decisions cooperatively</title>
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		<pubDate>Wed, 11 Nov 2020 12:24:20 +0000</pubDate>
				<category><![CDATA[Special Edition]]></category>
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					<description><![CDATA[<img width="370" height="265" src="https://edu4all.coop/wp-content/uploads/2020/11/KCP5378-370x265.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" loading="lazy" /> This session looked at the different ways coops of different types and at different scales interpret the democratic principle in real life. Participants had the opportunity to reflect on their own experience of the way decisions get made in organisations they’ve been involved with, and experiment with some of the governance tools used by contemporary [&#8230;]]]></description>
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<p>This session looked at the different ways coops of different types and at different scales interpret the democratic principle in real life. Participants had the opportunity to reflect on their own experience of the way decisions get made in organisations they’ve been involved with, and experiment with some of the governance tools used by contemporary coops to make faster, better decisions while equalising participation and driving down management costs – the real ‘cooperative advantage’.</p>
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