Cooperative Branding and Identity. Let the world know who we are

This session seeked to provide the tools a co-operator needs to harness the cooperative difference, to use the cooperative identity, and to hone their branding into a simple, punchy, and effective message. Participants covered case studies that demonstrate the way that marketing and messaging have been used to create a very powerful awareness of products and global issues. As the world gets more and more online, they explored the ways that cooperatives can create a global awareness of their activities and stand out in the crowded environment of the internet.